Friday to make high-end purchases for themselves, such as tvs, furniture and other electronics. Amazon's christmas in july is quite a sight to behold, but what can we learn from it? How can you use the strategies developed by amazon to market your brand? In this article, we've rounded up plenty of email marketing examples from amazon's prime day automated campaigns this year so you can get inspired ahead of the holiday spending season. Consumers spend both black friday and cyber ​​monday over christmas in julybefore we jump into some examples and strategy ideas, let's look at the facts. Amazon generates more money on prime day than black Friday or cyber ​​monday. In 2016, prime day sales exceeded cyber ​​monday by 19%. By 2017, that figure had risen to 33%. In 2018, amazon customers company mailing list bought 3x more products on christmas in july compared to black friday. Why? Well, for one thing, 70% of prime day deals are often much better than those available on black friday. On the other hand, people are turning to online shopping. Cyber ​​monday continues to overtake black friday in terms of usd spent as people increasingly Buy from phones and laptops instead of physical stores. Source: e-marketer what can prime day tell us about black friday 2019? From their cutting-edge personalized experiences and enjoyable browsing experience to fast shipping and comprehensive membership program, there's no doubt that amazon defines the online shopping journey and sets the standards. You probably can't position your brand as a direct competitor to amazon, but you don't have to. Instead, take inspiration from amazon's fully automated email marketing strategy to prepare your store for black friday 2019 and next year's christmas in july. Customization is required.