Tire: It is the value engine of the company and the foundation of the company. The positioning of Mingchuang is low price and high quality. Does this really hold? Compared with the 2 yuan store, is the price of Mingchuang really low enough? Why does Mingchuang rent the most expensive area and sell the cheapest goods? If you don't pay very expensive rent, can MINISO sell it cheaper? Steering Wheel: It's the company's engine of competition. MINISO's "copycat products" gather together, and cases of "plagiarism from big brands" occur frequently.
It means that there are two kinds of apples, one is business email list regular apples and the other is selected apples. Selected apples are 2 times better than regular apples! It seems that I really want to ci! In small cities: 1 ordinary apple for 1 yuan, 1 selected apple for 2 yuan. Eating select apples is equivalent to giving up 2 regular apples. Users pay attention to cost performance and buy ordinary apples. In Beijing: The surcharge is 3 yuan, because selling apples requires paying more expensive rent, hiring more expensive staff, using more expensive packaging, etc. Ordinary apples become 2+3=5 yuan, and selected apples yuan.
Eating select apples gives up 1.4 regular apples. Users pay attention to cost performance and buy selected apples. (This article refers to Beijing in general) Therefore, ordinary apples in small cities sell well, and selected apples in Beijing sell well. Is it because people in small cities are too poor and only care about price? Is it because of the soaring morality of Beijing classmates that they start to care about value? Do not! Everyone is holding the same calculator. In the range of their own financial affordability, keep calculating the price/performance ratio.