For Douyin account operation, the homepage is always a very important building point, because this is where we give users the first impression. A homepage with company email list professionalism and impact can make the account pass to users a very good first impression.
For the poison tongue movie, when creating the homepage, three different short video covers are used to form a complete picture. This design can give users a very shocking visual impact; it also makes the three split short videos become A whole.
As long as one of the short videos is popular, the other two short videos will definitely become popular; in addition, it can also make the video content more intuitive and allow fans to be attracted directly through the video cover. It's a multi-pronged approach.
Follow up on current hot content in real time
When Vicious Tongue Movies just switched from the public account to Douyin, the video style is often funny and a little bit tricky. Although company email list there are many fans doing this, it is definitely not prominent among the film and television accounts, and it really makes him stand out. It was an epidemic in the early 2000s.
After the outbreak of the epidemic, Poison Tongue Movie quickly realized that the content of funny videos was not in line with the current situation, so they immediately released videos such as "How Powerful Is Sneezing" and "Story of Ebola" in combination with the hotspots of the epidemic to call on the masses to wear masks. This operation allowed the poisonous tongue movie to successfully usher in a period of rapid fan growth.
In addition, Poison Tongue Movie will also release videos that fit the festive atmosphere according to different festivals. For example, before and after Father's Day, videos of fatherly love such as "Knock on the Door When Happiness" will be released; during the Spring Festival, they will be released. Movies and videos released during the Spring Festival.
Strong content creation ability
Although the copywriting of Poison Tongue Movie seems to have a very strong writing skills on the surface, there are actually certain routines in it. Here is a general summary of his copywriting routines:
The first 30 seconds of the opening chapter will create a point of suspense or excitement to attract the user's attention;
In the middle of the narration process, there will be conscious control of turning points. After a turning point is over, new suspense points will be introduced immediately, and there will be no repetitive content and overly obvious clues during the turning point. These two points are many other film and television. Class accounts are more prone to problems;
At the end, an extension will be made according to the content of the film to achieve the purpose of sublimating the theme. This approach allows users to directly understand what the main idea of the film is, and it is easier to understand the meaning of the film.
03 Operation strategy
1. Unique style
At the beginning of the article, we company email list mentioned that the short video accounts of film and television are relatively easy to operate, mainly because the material pictures, material content, etc. can be collected directly from the film content. The only difficulty is in the copywriting part, so most people Able to operate film and television accounts.
However, as there are more and more accounts, this inevitably leads to serious homogeneity of such accounts. In this case, if we want to make our own accounts stand out, we must have a unique style.
Accounts must be unique and differentiated, so that users can remember them more easily .
Unique style can start from two aspects:
(1) Pursuit of novelty
Innovate in terms of explanatory copy, narration method, video theme, content form, etc., and find new methods. For example, most of the film and television video accounts provide 1080p picture quality. If you make 4k picture quality, it will be unique in an instant.
In fact, there are basically not too many film and television accounts that do subdivided fields. For example, accounts that only do company email list animation movies commentary, in the animation category, they can be subdivided into harem, beauty, passion, love, and so on. We can even do movie commentaries of individual king-level characters, such as Andy Lau, Stephen Chow and others.
In the field of subdivision, poisonous tongue movies are also trying, such as making commentary collections based on different movie styles, including healing, inspirational and funny.