Is based on the Hong Kong Phone Number List production of relevant content for consumers, which resolves their doubts and attracts their interest to get closer to the brand. This strategy helps to create authority on the web, improve brand recognition and generate leads for Marketing. Content Marketing uses SEO strategies to Hong Kong Phone Number List increase findability in search engines and channels such as blogs, social networks and Email Marketing. It is usually one of the pillars of the Inbound Marketing strategy. Relationship Marketing Relationship or Relational.
Marketing are strategies that accompany the Hong Kong Phone Number List consumer throughout their purchase journey. To stay close, the brand offers relevant content, exclusive offers and personalized approaches. It usually involves social media channels, Email Marketing and exclusive groups (Facebook, WhatsApp), as well as a CRM tool, which concentrates the Hong Kong Phone Number List data and history of lead interactions. It also usually appears in Inbound Marketing strategies, in the lead nurturing stage, which aims to strengthen the relationship with them and make them mature in their purchase decision.
Retention Marketing Retention Marketing are strategies aimed at those who are already customers of the Hong Kong Phone Number List company. It is based on Relational Marketing, since its objective is to retain customers so that they stay longer with the brand and do not leave with the competition. It can be adopted when the company perceives a high churn rate or when it has a high customer acquisition cost; in this case, it is better to focus on loyalty, Hong Kong Phone Number List which tends to be cheaper. influencer marketing In fluence Marketing is the association strategy between brands and influencers.