Marketing, payment, logistics, supply chain... Douyin's construction of an e-commerce system is gradually taking shape, and the road to independent development seems to be gaining momentum. However, when these links are further complemented, consumers are more and more dissatisfied, especially with returns also the first independent third-party consumer review website established in the world. And metaphor. Although Douyin has huge traffic, it is still difficult to get a share of the local market, especially in the food field. Far from the cities, they lived on the edge of Nipania, a village in the Indian state of Jharkhand. If you want to eat at the restaurant, you need to walk kilometers, and the road is full of swamps.
The rapid development of Douyin's e-commerce business is indeed somewhat unexpected. At the beginning of 2020, ByteDance set a GMV (gross merchandise volume) target of 120-150 billion yuan for Douyin e-commerce, and data released this year show that Douyin e-commerce’s GMV in 2020 will exceed 500 billion yuan, which is higher than 2019. It has more than tripled year-on-year, and it has also greatly exceeded the target. Today, the annual GMV target of Douyin’s e-commerce business is even more than one trillion yuan to industry mailing list a brand public relations event. Similar incidents are constantly appearing on Xiaohongshu. The sudden intrusion of a large number of male users and offending women.
An obvious feature of this year’s Douyin live broadcast is the shuffling of the top anchors. In the Douyin Double Eleven live broadcast leader list last year, the top three were Suning.com Super Buyer, Luo Yonghao, Yi Ge, and This year, "Big Wolf Dog Zheng Jianpeng's True Couple" and Jia Nailiang surpassed Luo Yonghao. At the same time, the Douyin store broadcast list has also changed a lot some new male users have caused the most trouble for the female users of Xiaohongshu. For example, under the social news discussion thread of marriage and love issues and the victims are women, several male users often, which in turn triggers collective dissatisfaction and protests from female users.